Kate Poe
BRANDING / MARKETING
Barefoot Books Marketing Assets
2024, 2025Print and digital
As a Design Intern and Design Assistant at Barefoot books, I created print and digital marketing assets across a variety of platforms designed to sell books, promote community events, and educate young children while adhering to a playful brand standard.
I created promotional graphics for A+ and “From the Brand” content on Amazon, Facebook, Instagram (grid + stories), website bundles, print bookmarks, recipe cards, postcards, educational worksheets, coloring pages, and more.
Autumn Events Instagram post slide 1
BU Hillel Event Graphics
2020–2023
Annual and mid-year reports, flyers, social media assets
As a member of the graphic design team at Boston University Hillel, I created weekly posters, Instagram story and grid posts, and website content for the organization over my three years working there.
Additionally, I've worked on their BLT Initiatives document and the 2021-2022 Annual Report to create data visualization graphics, organize donor lists, update financial information, and more.
Bullhorn Talent Acquisition Ads
2023
Social media graphics, icons
In the summer of 2023, I had the outstanding opportunity to be Bullhorn's Marketing Design Intern as part of the Creative Team at the company. I got the chance to work directly with the team on various projects and events, including Engage, which is a yearly staffing conference held by Bullhorn in Boston. I learned about brand standards and corporate identity while developing new workflows, processes, and design techniques.
I created a carousel system using brand guidelines for the company to share employee spotlights on Instagram, starting with National Intern's Day.
Another project I worked on at Bullhorn was creating a series of images for LinkedIn and Instagram for the Talent Acquisition team to share job postings. These images feature brand-friendly yet playful designs, made to garner interest and feature a CTA to the Bullhorn website.