Kate Poe
BRANDING / MARKETING
Barefoot Books
2024Social media and marketing assets
As a Design Intern at Barefoot books, I created marketing assets across a variety of platforms designed to sell books, promote community events, and educate young children while adhering to a playful brand standard.
BU Hillel Event Graphics
2020–2023
Annual and mid-year reports, flyers, social media assets
As a member of the graphic design team at Boston University Hillel, I've created weekly posters, instagram story and regular posts, and website content for the organization over my three years working there. Additionally, I've worked on their BLT Initiatives document and the annual report to create data visualization graphics, organize donor lists, update financial information, and more.
Bullhorn Talent Acquisition Ads
2023
Social media graphics, icons
In the summer of 2023, I had the outstanding opportunity to be Bullhorn's Marketing Design Intern as part of the Creative Team at the company. I got the chance to work directly with the team on various projects and events, including Engage, which is a yearly staffing conference held by Bullhorn in Boston. I learned about brand standards and corporate identity while developing new workflows, processes, and design techniques.
I created a carousel system using brand guidelines for the company to share employee spotlights on Instagram, starting with National Intern's Day.
Another project I worked on at Bullhorn was creating a series of images for LinkedIn and Instagram for the Talent Acquisition team to share job postings. These images feature brand-friendly yet playful designs, made to garner interest and feature a CTA to the Bullhorn website.
Red Cup Rebellion
2022
Flyers
In November of 2022, Starbucks stores nationwide held a strike on Red Cup Day to fight for a place at the bargaining table and fair labor practices. I developed a series of posters which were submitted to the regional union in Boston to be used for the strike. They integrate quotes from Starbucks CEO Howard Schultz, hourly wage data visualization, and QR codes which link to the strike fund and solidarity pledge.