Kate Poe
BRANDING / MARKETING
BU Hillel
2020–2023
Annual and mid-year reports, flyers, social media assets
As a member of the graphic design team at Boston University Hillel, I've created weekly posters, instagram story and regular posts, and website content for the organization over my three years working there. Additionally, I've worked on their BLT Initiatives document and the annual report to create data visualization graphics, organize donor lists, update financial information, and more.
Bullhorn
2023
Social media graphics, icons
In the summer of 2023, I had the outstanding opportunity to be Bullhorn's Marketing Design Intern as part of the Creative Team at the company. I got the chance to work directly with the team on various projects and events, including Engage, which is a yearly staffing conference held by Bullhorn in Boston. I learned about brand standards and corporate identity while developing new workflows, processes, and design techniques.
I created a carousel system using brand guidelines for the company to share employee spotlights on Instagram, starting with National Intern's Day.
Another project I worked on at Bullhorn was creating a series of images for LinkedIn and Instagram for the Talent Acquisition team to share job postings. These images feature brand-friendly yet playful designs, made to garner interest and feature a CTA to the Bullhorn website.
Red Cup Rebellion
2022
Flyers
In November of 2022, Starbucks stores nationwide held a strike on Red Cup Day to fight for a place at the bargaining table and fair labor practices. I developed a series of posters which were submitted to the regional union in Boston to be used for the strike. They integrate quotes from Starbucks CEO Howard Schultz, hourly wage data visualization, and QR codes which link to the strike fund and solidarity pledge.
Holly Coulis
Biennale Exhibition
2022
Posters, catalog, merch
Holly Coulis is a Canadian painter living and working in Athens, Georgia. Her work is pictorial, using abstraction and perspective shifts to create her graphic compositions.
During my semester abroad in Venice, Italy, I designed a promotional identity for a hypothetical exhibition in the 2022 Venice Biennale entitled “Table of Contents” starring Holly Coulis. I drew inspiration from the layered and repetitive everyday objects in her bright work, most of which treat the canvas as a table.
This project includes a poster, playbill, leaflet, catalogue, and merchandising – a full range of promotional material to both advertise and commemorate the event.